Adrian Rodd, creative director and I, were commissioned to redesign the corporate identity, visual and web development of this gin called Pitagin, located in Lanzarote and made from Aloe Vera. Finally, this project was only partially applied by the client, so I decided to show the process behind it.
This project begins with the redesign of the logo, carrying out an imagotype formed by a lighthouse and leaves that in this case evoke Aloe Vera, in this way we include in the logo the two most characteristic factors of this brand, the sea, Lanzarote, and the processing plant. Accompanying the logotype is the name of the brand represented with dry wood typography. This combination creates a very robust and powerful set that converges very well visually.
The development of the website is based on following the graphic lines already created based on the logo. It must include the history of the gin, its founding partners, details of the gin as the elaboration, its roots, its recipes, where to find it, and even a blog, all while maintaining the essence that was created for the brand, the textures, the climate, the landscape of the island of Lanzarote.
We focus on providing the user with information about the gin itself, details of the project in a dynamic and friendly way through a simple and clear design, attractive while naturally related to all the images generated for this brand of gin, adapted to mobile devices, and user needs.
