Mendoza is a bakery, artisan pastry shop located in the Serrania de Ronda, specifically in Benaojan, which distributes its products in the provinces of Malaga, Cadiz and Seville. The development of this project which requires the redesign of its corporate and visual identity I carried out hand in hand with the client, in a closer way, in this way I achieved an unbeatable result. And it is that to know which is the artisan process that characterizes the product of the client it is necessary to understand it from inside.
After the discussion and debate stage about the starting point of this project, I started with the work, being clear that the material to be developed should mainly emanate from the craftsmanship of the products, but at the same time evoke current characteristics or trends.
I designed a typographic logo to which I added texture to give it that artisan, elaborate, modern look. This last aspect is achieved by applying a bold color such as red plus the typeface that defines the activity of the sector.
The graphic applications of the logo use a color such as yellow that has good contrast with red and at the same time worked textures or images of bread, adding these elements to the business card or the paper to wrap the bread, with this you get to reinforce the craftsmanship itself and the sector to which this company is dedicated.
