Rugue, a company specialized in the construction of luxury villas, located in the south of Spain, on the Costa del Sol, the desired destination due to its unique climate in winter in the Iberian Peninsula.
This project I show the 360º work process that I carry out for this company, in this case, it is proposed to unify and improve the brand identity already created previously in each of the media for which graphic material is produced, under a common determinant, brand visibility, and identification.
The fields to be worked on physically and digitally are actions such as production and management of editorial designs, social networks, website, graphic material for advertising campaigns, and branding.
To achieve the two objectives set out above, a common thread runs through the graphic material generated, both physical and digital. It is taken into account that all the material generated in its different platforms, flow together, either using the colors or corporate typography so that the identity created is reflected in each of their designs.
These parameters are used to work on colorful and minimalist designs, which are striking in order to attract their target audience and transmit the brand values. We produce graphic material for Instagram or Facebook, in addition to managing these two profiles.
The stationery graphic applications such as business cards are also renewed and I start working on new designs for advertising campaigns following the guidelines I set for the graphic management of this company.
