Atípico Store is an urban store located in Lanzarote that was born with the idea of providing its customers with the latest in urban fashion and be a reference in your town in terms of this aspect.
I start this project of visual corporate identity with the idea of reflecting the style of the store in the graphic materials that are generated, as the main idea, recognizable element, and protagonist I customize the letter A modifying the crossbar, building a language around the as imagotype and differentiating element, with this action I link the name of the store with the letter A being an atypical modification.
I have chosen a typography with character for the design of the logo, easily recognizable by its auctions and its originality, which reflects the philosophy of the store itself. In addition to developing the visual image, we worked on the graphic applications of the logo, such as business card, bag, work uniform, label for clothes, packaging and light for the facade.
